Kerry Walsh is a marketing professional with 24 years experience in qualitative research. She spent the first 9 years of her career in advertising, ultimately as strategic planning director at two major agencies. For five years, she was a senior associate at the Forbes Consulting Group, working with Fortune 500 clients across a wide range of industries, including retail, packaged goods, financial and technology. In 1998, Kerry initiated her own consulting business.

Walsh Consulting specializes in the design, implementation and analysis of research that goes beyond the obvious:

• Research design incorporates creative methods and techniques that create new contexts for discovering latent thoughts and feelings.
  
  
• An energetic, engaging moderation style encourages more active participation, and elicits richer feedback from respondents.
  
  
• Summaries do more than summarize. They provide strategic recommendations with an appreciation of business goals and issues that transcend consumer input.
  
  
• Partnership with a network of research professionals enables creative quantitative, ideation and anthropological research studies, when applicable.